1. Scope and the Publisher

This Privacy Statement describes the processing of personal information by the publisher of Calm & Vital Life (the “Publisher”), an evidence-based wellness publication operated under that trade name. It applies to the website at calmandvitallife.com, the free newsletter, the RSS feed and any related preference pages (collectively, “the Review”). It does not apply to third-party sites linked from the Review.

The Publisher conducts business under the assumed name Calm & Vital Life (DBA) and maintains its mailing address at 575 Lexington Ave, New York, NY 10022, United States.

2. Definitions

2.1 Observer

Any individual who visits the Review, subscribes to it, or otherwise interacts with it.

2.2 Personal information

Information that identifies, relates to or could reasonably be linked with an Observer.

2.3 Processor

A third party that processes personal information on the Publisher’s behalf and under its instructions.

3. Categories of Personal Information

Identifiers: email address; name, if supplied; IP address; online identifiers.
Subscription preferences: topics selected in the preference centre (for example sleep, hormones, gut health or longevity) and delivery frequency.
Internet activity: pages viewed, referring URLs, device and browser data, newsletter opens and clicks.
Correspondence: the content of messages, corrections or questions an Observer sends.

The Publisher does not request diagnoses, medical records, prescriptions or similar information, and asks Observers not to send them.

4. Sources

Personal information is obtained directly from the Observer, automatically from the Observer’s device, and from Processors that provide analytics and email-delivery services.

5. Purposes and Legal Bases

The Publisher processes personal information for the following purposes, relying on the legal bases indicated where the GDPR or UK GDPR applies:

Purpose	Legal basis
Delivering the newsletter and honouring topic preferences	Consent
Responding to correspondence and correction requests	Legitimate interests
Measuring readership and improving editorial content	Legitimate interests / consent for non-essential cookies
Security, fraud prevention and maintaining the Review	Legitimate interests
Compliance with law and enforcement of terms	Legal obligation

6. Consumer Health Data Notice

Certain U.S. state laws, including Washington’s My Health My Data Act and Nevada’s consumer health data law, treat information that could indicate a person’s health interests as consumer health data. Topic preferences such as “hormones” or “sleep,” and engagement with articles on those topics, could in some circumstances fall within these laws.

6.1 What the Publisher does with it

Such information is used only to send the content an Observer has chosen and to understand, in aggregate, which topics are read. It is not sold, is not used for targeted advertising and is not shared with third parties except Processors acting for the Publisher.

6.2 Rights

Observers covered by these laws may confirm whether such data is collected, access it, request its deletion and withdraw consent. Requests may be made at support@calmandvitallife.com.

7. Cookies and Similar Technologies

The Review uses strictly necessary cookies, preference cookies (including the light/dark display setting) and analytics cookies. Non-essential cookies are set only where permitted or with consent. A separate Cookies page lists current cookies. Browser controls allow cookies to be refused or deleted.

8. Recipients

Personal information is disclosed to Processors providing hosting, email delivery, analytics and customer-support tools; to authorities where required by law; to professional advisers; and to a successor in the event of a sale or reorganisation of the publication. The Publisher does not sell personal information and does not share it for cross-context behavioural advertising.

9. International Transfers

The Review is operated from the United States. Where personal information of Observers in the EEA, UK or Switzerland is transferred to the United States, the Publisher relies on appropriate safeguards such as standard contractual clauses entered into with Processors.

10. Retention

Information	Retention
Subscriber email and preferences	Until unsubscribe, then held on a suppression list
Correspondence and correction requests	Up to 24 months after resolution
Analytics and server logs	Up to 14 months
Records needed for legal compliance	As long as the law requires

11. Security

The Publisher applies administrative, technical and organisational measures appropriate to the nature of the information, including encryption in transit, least-privilege access and vendor due diligence. No method of transmission or storage is entirely secure.

12. Rights of Observers in the EEA and United Kingdom

Observers may request access, rectification, erasure, restriction, data portability, and may object to processing based on legitimate interests or withdraw consent at any time. A complaint may be lodged with the relevant supervisory authority.

13. Rights of Observers in the United States

Residents of California and other states with comprehensive privacy laws may request to know, access, correct and delete personal information, and to opt out of sale, targeted advertising and profiling. The Publisher engages in none of these. Requests are verified by email confirmation. Authorised agents must provide written permission. An Observer whose request is denied may appeal by replying to the denial; if the appeal is denied, the Observer may contact the state attorney general.

14. Minors

The Review is directed to adults. The Publisher does not knowingly collect personal information from individuals under 18 and will delete it if such collection is discovered.

15. Email Preferences and the RSS Feed

Each newsletter contains an unsubscribe link and a link to the preference centre, where topics and frequency can be changed. Unsubscribe requests are honoured within ten business days or sooner. The RSS feed does not collect personal information beyond standard server logs.

16. Amendments

The Publisher may amend this Statement. The effective date above identifies the current version. Material amendments will be announced in the newsletter or on the Review.

17. Contact

Privacy enquiries: support@calmandvitallife.com